Get the Most from Participation at a MAC Expo
Maximize your involvement at a MAC Expo through these exhibiting tips:
Identify – the top reasons why you are exhibiting. You may be exhibiting to:
Attendees – know the event's attendee and focus your efforts on their needs
Showcase – New products and services
Design – an attractive and uncluttered exhibit space. Focus on simple, visible and engaging displays and messaging.
Staffing – team members must be professional, pleasant and helpful. Prepare and train your staff. Rehearse prior to every event.
Promotions - Pre-Show, At-Show & Post-Show campaigns are the best-kept secret to being successful. Invite sought-after prospects to stop by and see you.
Document Leads – Use lead forms to record critical information about prospects.
Follow-up - Develop a system to ensure sales staff connects with prospects following within two business days of an event.