Exhibiting Tips
 

Get the Most from Participation at a MAC Expo

Maximize your involvement at a MAC Expo through these exhibiting tips:

Identify – the top reasons why you are exhibiting. You may be exhibiting to:

  • Obtain qualified leads
  • Introduce new products
  • Heighten brand awareness
  • Inform your audience
  • Strengthen customer relationships
  • Find dealers / distributors / representatives
  • Goals - set measurable and realistic goals

Attendees – know the event's attendee and focus your efforts on their needs

Showcase – New products and services

Design – an attractive and uncluttered exhibit space. Focus on simple, visible and engaging displays and messaging.

Staffing – team members must be professional, pleasant and helpful. Prepare and train your staff. Rehearse prior to every event.

Promotions - Pre-Show, At-Show & Post-Show campaigns are the best-kept secret to being successful. Invite sought-after prospects to stop by and see you.

Document Leads – Use lead forms to record critical information about prospects.

Follow-up - Develop a system to ensure sales staff connects with prospects following within two business days of an event.